A responsible approach to business
Along with serving our customers, our vision is to be the most sustainable bank in Ireland. That means doing the right thing, and being simple and fair to do business with. It also means being a net benefit to businesses and the communities we serve, and taking responsibility for our environmental impact.
Meeting our customers’ changing needs will always be our first priority. We’re living up to that promise by providing more, easier ways to do business with us, while keeping our branches’ presence in their communities.
We’re doing what we can to help the most vulnerable in society, with a dedicated ‘Customers in Vulnerable Situations’ working group set up in 2015. We’re also protecting our customers’ financial futures, delivering financial education classes to children across the country through MoneySense.
Our community programmes deliver sustainable, long-term benefits that make a difference to people's lives and positively impact on the communities we serve. We work as partners with community and third-sector organisations to deliver these programmes and help us reach more people with a wider range of skills and opportunities.
Doing business in a responsible way also means recognising the need to think long-term about protecting our environment – reducing the energy and other resources we use, and encouraging our customers and suppliers to do likewise.
We’re a leading financier of renewable energy projects, with a specialist project team established over a decade ago. Meanwhile we’re setting targets to limit our own use of energy, and are constantly working with our teams and suppliers to make sure we operate in ways that are ethical and environmentally sound.
We know that our success is tied to our people, and that our customers expect our representatives to be knowledgeable, professional and qualified. The Ulster Bank Academy is a centre of expertise for learning and development – whether mandatory courses, role-specific or personal development training. And our New Horizons education fund was set up to encourage our people to explore the professional qualifications available to them.
We’re also committed to helping take care of our people’s wellbeing. We’re making flexible working available wherever possible through our Choice programme, and we created a Wellbeing resource centre covering themes such as healthy eating, exercise, managing change, and resilience.